Shift in market

Shift in market

I was struck with a “wow” moment the other day when my wife got on the Internet to listen to a “real time” pod cast of a public radio program she likes from Houston, Texas (we live in the northwest of the United States). I realized that the Houston radio station has essentially expanded their radio audience beyond the reach of their physical radio signal, essentially to anywhere accessible through the Internet. Since their market has expanded, what is/ will be the potential impact to their approach to fund raising, advertisements, programming, etc.

This is an example of how technology has eliminated a limitation to their business market. Formerly in order to expand, a radio station business would have had to purchase another radio station in a different geographical area and/or their radio frequency license. This process is an expensive and time consuming effort.

Certainly, I have used the Internet as a marketing/ sales tool. However, since our firm markets and sells physical product, we are unable to deliver our product through the relatively inexpensive Internet medium as the radio station has accomplished. Is there more that can be accomplished that I have failed to see?? Where is that Star Trek “transporter technology”??